Background & Challenge
Little Blue Menu® is an innovative test kitchen by Chick-fil-A® located in College Park, Maryland, a vibrant college town. This one-of-a-kind concept blends Chick-fil-A fan favorites with limited-time bites like wings, burgers, and pizza. Staying true to the legacy of Truett Cathy’s first restaurant, Little Blue Menu offers exciting new flavors with a digital-first ordering experience that elevates convenience and taste.

Approach
A dynamic brand identity brought Little Blue Menu’s innovation to life, with eye-catching signage, strategic zone merchandising, and a seamless ordering experience. The much-anticipated pizza launch turned up the excitement, making it a go-to destination for food enthusiasts seeking crave-worthy, limited-time combinations.