Brand Identity & Packaging Refresh

Background & Challenge
Veggie Wash, a trusted leader in produce cleaning, set out to refresh its packaging to better reflect its commitment to clean, natural ingredients. As consumer demand for health-conscious products grew, the brand sought a modern, vibrant design that aligned with its mission while maintaining strong market presence.

Approach
The rebrand introduced a refreshed logo, an updated brand style guide, and a refined visual and tonal identity that amplifies Veggie Wash’s fresh, natural appeal. Packaging across all product sizes was redesigned with a clean, contemporary look—enhancing shelf presence and strengthening consumer recognition.