Branding & Activation

Background & Challenge
A signature summer tea deserves a signature look and feel. Tasked with developing a name and logo for a Coca-Cola Freestyle beverage exclusive to Wawa stores, the goal was to create an identity that captured the essence of this special blend.

Approach
The cool and catchy name, Citrus Berry Blast, was brought to life across multiple channels, including outdoor advertising, POS, and digital platforms. A bold and colorful design ensured strong visual impact, with specially designed touchscreens available in Wawa stores across the U.S. for Coca-Cola Freestyle customers.