New Product Launch

Background & Challenge
Hydration is essential, but not all water is created equal. As the demand for functional beverages grows, interest in alkaline water has surged, particularly among casual exercise enthusiasts. The challenge was to craft compelling branding and package design that resonates with an active audience seeking the health benefits of alkaline water, while highlighting the product’s focus on wellness and hydration.

The Approach
The focus was on creating a brand identity that embodies both purity and performance, signaling hydration that goes beyond the ordinary. The branding features a sleek, modern aesthetic with fresh, energetic accents that appeal to active lifestyles.

The marketing strategy included launching a website to educate consumers on the benefits of alkaline water, a paid media campaign targeting fitness-conscious individuals, and a social media approach leveraging influencers and user-generated content to generate engagement and excitement.