Background & Challenge
Go TO Foods made the strategic decision to transition Cinnabon and Auntie Anne’s static menu boards to digital displays, aiming to enhance customer engagement and streamline menu updates. This shift required a complete menu redesign, along with the development of dynamic product promotions. The new system needed to be modular to accommodate various store configurations while maintaining brand consistency.

Approach
The redesign included a refreshed visual identity for the menu boards, incorporating clear, compelling layouts and high-impact visuals to improve readability and appeal. Modular templates were developed to ensure seamless adaptability across different store formats. In addition to the digital transformation, Go TO Foods extended its innovation by introducing new packaging concepts for the Auntie Anne’s brands, reinforcing its commitment to sharable, lovable pretzels.