Background & Challenge
With nearly 100 franchises across the U.S., Critter Control® is making its mark—one backyard at a time—by safely and professionally handling rogue rodents and other unwelcome wildlife. As the demand for wildlife remediation grows, it’s more important than ever for Critter Control to stand out. A compelling graphic approach, consistent color schemes, and engaging imagery highlight its humane and professional approach, ensuring customers feel confident that their critter concerns will be handled with care and expertise.

Approach
Sales collateral was designed with flexibility in mind, allowing each franchise location to easily customize materials to suit their needs. Budgets were maximized through the use of 3D modeling software to create fleet truck imagery, while photoshoots featuring service technicians in action added authenticity. By integrating studio shots of technicians into lifelike working environments, the need for additional photography was eliminated, ensuring a professional and cohesive look across all materials.